As the UX Design Lead for the Hyundai & Genesis Sales Delivery App, I was responsible for leading the design of a dealer-facing tablet application used during vehicle delivery. The aim of the project was to improve customer satisfaction by providing a more interactive and personalized experience during the delivery process, as well as increasing efficiency. My role involved conducting user research interviews, prototyping, and usability testing to gather insights and validate design decisions. The outcome was a significant increase in customer satisfaction, as evidenced by the results of the J.D. Power Initial Quality Study.

The product you're referring to is a dealer-facing tablet application that is used during vehicle delivery with customers. This type of application is designed to provide dealers with the tools and information they need to complete the vehicle delivery process efficiently and effectively.

In this context, the product would likely fall under the category of a Dealer Operating System (DOS) or a Dealer Management System (DMS), as it provides dealers with a centralized platform for managing various aspects of their business. The use of a tablet during vehicle delivery allows dealers to provide customers with a more interactive and personalized experience, as well as to access important information and resources in real-time.

Some of the features that might be included in this type of application could include:

• Vehicle information: Detailed information about the vehicle being delivered, including specifications, features, and options.

• Customer information: Customer contact information, purchase history, and any relevant notes or follow-up tasks.

• Delivery checklist: A step-by-step guide for completing the vehicle delivery process, including important tasks and documentation.

• Signature capture: A tool for capturing the customer's signature electronically, eliminating the need for paper-based forms.

• Finance and insurance information: Information about financing and insurance options, as well as the ability to complete the financing process on the tablet.

These are just a few examples of the types of features that could be included in a dealer-facing tablet application for vehicle delivery. The specific features will depend on the needs and requirements of the OEM and its dealerships.

A dealer-facing delivery application can bring a number of benefits to dealerships, including:

1. Increased Efficiency: By providing dealers with a centralized platform for managing the delivery process, the application can help streamline operations and reduce the time required to complete each delivery. This can lead to increased productivity and efficiency, freeing up more time for other tasks.

2. Improved Customer Experience: The use of a tablet during the delivery process allows dealers to provide customers with a more interactive and personalized experience. The application can also be designed to present information in a clear and concise manner, helping to simplify the delivery process for customers.

3. Better Data Management: The application can be designed to store and track customer and vehicle information, as well as delivery data, in one central location. This can help improve the accuracy and reliability of data and make it easier to access and analyze important information.

4. Increased Sales: By providing customers with a more convenient and efficient delivery experience, dealerships can increase customer satisfaction and loyalty, which can lead to increased sales and repeat business.

5. Enhanced Productivity: By automating repetitive tasks and providing dealers with real-time information and resources, the application can help improve the overall productivity of the dealership.

6. Improved Communication: The application can be designed to facilitate communication between dealers and other departments, such as sales, finance, and service, to ensure that all stakeholders are informed and involved in the delivery process.

Overall, a dealer-facing delivery application can

As a UX Design Lead for a dealer-facing delivery application project, your role would involve overseeing the user experience design and development process from start to finish. Some of your key responsibilities might include:

1. Understanding user needs and requirements: Working closely with the project team to gather information about the needs and goals of the target users (dealers and customers).

2. Conducting research and user testing: Conducting market research, competitive analysis, and user testing to gather insights and inform the design process.

3. Defining the user experience: Defining the overall user experience and creating wireframes, prototypes, and user flows that represent how users will interact with the application.

4. Working with the development team: Collaborating with the development team to ensure that the design is implemented correctly and meets user needs.

5. Conducting usability testing: Conducting usability testing to evaluate the effectiveness of the design and make any necessary changes.

6. Ensuring design consistency: Ensuring that the design is consistent and follows established design guidelines and standards.

7. Communicating design decisions: Communicating design decisions and rationale to stakeholders and ensuring that the design is aligned with project goals and requirements.

In summary, as a UX Design Lead for a dealer-facing delivery application project, your role would be to ensure that the application provides an optimal user experience that meets the needs and goals of both dealers and customers. You would be responsible for leading the design process, working closely with the development team, and conducting research and testing to ensure that the final product is of high quality and meets user needs.