The MyMazda App simplifies the experience of Mazda owners by providing maintenance schedules, service history, coupons, and easy scheduling for service appointments, as well as an interactive guide and video demos for vehicle features.
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ROLES
UX Lead
Design Direction
Design Manager
CLIENT
Mazda Motor Corporation
Copyright © Mazda Motor Corporation
MY DELIVERABLES
As the UX and Design Lead for the new generation of the MyMazda App, my responsibility is to create a user-friendly and visually appealing app that aligns with the new Mazda branding and works seamlessly with all vehicle types.
Lead UX design and implementation
Envision the whole new Mazda brand experience in UI/UX context
Collaborate with cross-functional leads
Facilitate stakeholder alignment
Storyboard templates and define a design system
Information architecture and user flow
Supervise design execution
PROJECT SCOPES & DELIVERABLES
Compatible with iPhone, Android, and Apple Watch devices
Iconography Design
Visual Design and Storyboard Creation
UI Walkthrough Documents
UI Specifications
Screen Transition Diagrams
Animations
Market Launch and Maintenance Support
Marketing Automation
App Analytics Reports
UI Strings Management
KEY MILESTONES
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• Launched in 27+ countries, supporting 25+ languages, including the United States, Japan, the EU, and Canada
• Supports CRM, CV, EV, Smartwatch, and marketing automation functions
• Integrates multiple regional applications into a single app with Single Sign-On (SSO) for improved user experience.
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• Planned extension of CRM and CV app
• Mazda’s first EV vehicle for the European market
• Launched to 20+ countries, supporting 25+ languages
• Supported UI app string management
• Third region extension on the Global App Platform
• Developed by multinational teams across multiple regions
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• The owner's application for Mazda Connected Services was introduced in Q4, featuring Mazda's first CV vehicle.
• Developed by multinational teams across multiple regions
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• Planned extension of CRM app
• Mazda’s first CV vehicle for Japan market
• Developed by multinational teams across multiple regions
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• Refreshed Mazda brand for the premium market with a new brand execution
• Made initial release of Global App Platform
ACCOLADES
HIGHLIGHTS
